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Ramallah, Palestine (November 12, 2011) - Ahleia Insurance Group Ltd. (PSE: "AIG") launches a suite of travel insurance products under a new Be"Salama travel insurance program across its broad network of over 50 branches and top rated agencies. Through Be"Salama travel insurance, Ahleia is offering the most competitive priced travel policies in the market with the most extensive coverage. Be"Salama prices are starting as low as $16 per policy and insurance periods are being offered to suit travellers" trip durations. Be"Salama products have also been designed to allow all young to senior individuals traveling for business or pleasure to select their most ideal plans from either the extra coverage provided by the Pearl plan or extra-plus coverage of the Traveller plan. Be"Salama covers all the necessary accidents such as medical expenses, hospitalization, lost baggage and permanent total disability and provides significant coverage not offered in the market, such as compensation for delayed departure, emergency dental care, lost passports and legal defense fees. Be"Salama is also offering families with a 50% discount for children younger than 18 years old. "Be"Salama is a direct result of our new development efforts at Ahleia. Through market research and strong re-insurer negotiations, we were able to create the best consumer product in the market. We worked diligently with our agencies to deliver an internally developed state of the art web application for complete policy administration and we aligned our incentive structures appropriately to ensure that we grab a significant portion of the small and growing travel insurance market in Palestine. I think that our efforts will translate into measurable market share gains in 2012." said Ayed Al Sabawi, Ahleia"s Head of Investment Management and Corporate Development departments.